About SafeWise
We put our obsession with home security to use by researching, testing, and reviewing everything that makes your home safer and smarter.
We believe that our homes—mostly the people (and pets) we share it with—are what really matter. Protecting the “where” and “who” in our lives gives us more time to enjoy it all. SafeWise streamlines it for you by putting reviews, videos, and articles in one place.
What We Do
We contextualize national crime and safety trends to show how they affect you and your neighborhood. We use this knowledge to examine safety and security products and find out whether they’re worth your time. When we find flaws, gaps in coverage, or a practice that makes us raise our eyebrows, we let brands and consumers know.
Because honesty is good, but industry change is better.
How We Do It
We do more than conduct research—we test home security systems and smart devices in-house to report on the good, the bad, and the ugly. In fact, we’ve boiled down our many hours of testing into a methodology that we follow carefully.
See Who’s Talking About Us
We’ve made quite a splash. This is just a sample of the publications that have reached out to us for our expertise.
Meet The Team
Why We Love Our Jobs
At SafeWise, we help you make decisions you can feel good about. We make complex topics simple and offer practical advice for protecting your home and everyone in it. Our home security reviews promote real industry-wide changes that lead to products that benefit you. That’s why we love what we do.
Rebecca Edwards
Lead Safety & Tech Reporter
Rebecca is the lead safety reporter and in-house expert for SafeWise.com. She has been a journalist and blogger for over 25 years, with a focus on home and community safety for the past six. Rebecca spends dozens of hours every month testing and evaluating security products and strategies. Her safety expertise is sought after by publications, broadcast journalists, non-profit organizations, podcasts, and more. You can find her work and contributions in places like TechCrunch, The Washington Post, The Chicago Tribune, HGTV, MSN, and an ever-growing library of radio and TV clips.
Katie McEntire
Writer
Katie McEntire has tested home security systems in her own apartment, installed GPS trackers in her own car, and watched her cat, Toki, nap all day through a live nanny cam feed. As an expert reviewer, she believes that firsthand experience is the best way to learn about new products (even if it requires being the guinea pig). She specializes in pet safety and DIY security and has contributed to publications like DigitalCare.org and TechGuySmartBuy.
John Carlsen
Writer
John is a technology journalist with over seven years of experience researching, testing, and reviewing the latest tech. Before joining SafeWise in 2020, John was an editor for Top Ten Reviews specializing in home security and the smart home.
Celeste Tholen
Managing Editor
Celeste has dedicated her career to informing the public. Through her work as an editor and writer in newsrooms like KSL and Deseret News, as well as her work on SafeWise, she’s covered topics that help people stay safe and make well-informed decisions.
Kristina Smith
Editor
With a background in journalism and tech writing, Kristina loves distilling industry jargon into accessible information. She spent four years writing about real estate, helping new homeowners factor smart home solutions into their to-do lists. She’s fascinated by safety products that go beyond single-point solutions, whether that means integrating with other gadgets or beautifully blending with your home design.
Kassidi Johnson
Web Designer
Kassidi has been a Web Designer for over 5 years, designing dozens of websites in that time. She loves making it easier for people to find what they’re looking for online and creating beautiful interfaces. She graduated with a bachelors of science in Web Design and Interactive Media from The Art Institute.
Katherine Torres
Site Manager
Katherine has had several years of experience developing and executing multichannel marketing campaigns, but actually started her career path in journalism. Though she switched gears, she continues to be driven by the need to deliver information that can be helpful for individuals. As an owner of two rescue dogs, she is most interested in technology and products that allow her to keep a close eye on her pets when she’s away.
Krystal Rogers
Content Strategist
With 14 years of managing education programs in the nonprofit industry, Krystal has an empathetic heart, a creative eye, and a strategic mind. As a mother of two, Krystal is obsessed with learning about all things safety and cares deeply about sharing the latest products and research to help you protect what you care about most. Her knowledge and experience translate into publishing useful content that’s easy for all learning styles to navigate and understand.
Andréa Harvey
Outreach Strategist
Andréa is passionate about community advocacy. Before joining our team, she studied journalism at the University of Oregon and worked at local newspapers like Salt Lake City Weekly and the Ogden Standard-Examiner. As an Outreach Strategist, she helps SafeWise reach new communities nationwide with data-driven safety campaigns and educational resources.
Alex Frost
Data Analyst
Alex specializes in finding, organizing, and sifting through data to translate insights into meaningful stories. His interest in data began in college where he graduated with degrees in media informatics and information technology. Alex is always learning and exploring new data-driven communication methods to help people make informed decisions.
Kaz Weida
Contributing Writer
Kaz is a journalist who covers home security, parenting, and community and child safety. Her work and product testing in the security and safety field spans the past four years. You can find Kaz in HuffPost, SheKnows, Lifehack, and much more. Her degree in education and her background as a teacher and a parent make her uniquely suited to offer practical advice on creating safe environments for your family.
Kasey Tross
Contributing Writer
Kasey is a trained Community Emergency Response Team (CERT) member and a freelance writer with expertise in emergency preparedness and security. As the mother of four kids, including two teens, Kasey knows the safety concerns parents face as they raise tech-savvy kids in a connected world, and she loves to research the latest security options for her own family and for SafeWise readers.
Safety Advisors
SafeWise’s advisory group provides a critical link between our in-house experts and the broader field of community and home safety. These safety, security, and healthcare experts help us bring you first-rate information about how to protect your home and family.
Sally Russell
MN, CMSRN, CNE, Health Expert and Educator
Sally has been a nursing professional for over 35 years. She began her career working in various clinical areas, particularly medical-surgical, and has presented nationally on almost any medical-surgical topic, including a medical-surgical certification review course. She’s taught in diploma, associate, and baccalaureate nursing programs and has served as a baccalaureate nursing program director. Sally also has over 15 years of working in the continuing education arena, serving as the education director of the American Nephrology Nurses Association and is responsible for all of the education that is planned and implemented by ANNA.
Pete Canavan
IT Security and Personal Safety Expert
As an author, host of the Safety Talk radio show, and personal safety expert, Pete has made it his mission to shore up people’s safety. His extensive experience over the last 20 years as an IT security consultant, self-defense instructor, and public safety professional allows him to provide practical, actionable solutions to threats that exist in both the digital and physical worlds. He has been quoted and written about in major publications including the New York Post, Washington Post, and USA Today.
Ben Stickle
PhD, Criminal Justice and Theft Expert
Dr. Ben Stickle holds a doctor of Philosophy in Justice Administration from the University of Louisville. His research interests include policing and property crime (metal theft, burglary, and package theft) with a theoretical focus on crime prevention, environmental crime, rational choice, and ethnography. Ben has published in peer-reviewed journals on these and other topics and is the author of Metal Scrappers and Thieves: Scavenging for Survival and Profit. In addition to his academic work, Ben has over 20 years of practical experience in law enforcement.
Contact Us
Don’t be shy—ask us about home security, smart home devices, or personal safety.
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